Research Research Research
Understand the region, the competition, the pricing & the landscape of the opportunity.
conversation here
01 / THE SIGNAL
Commercial clarity. Real world momentum.
Brands don’t
need more noise.
They need a way forward.
Four decades inside retail, distribution and international growth, helping ambitious brands turn ideas to opportunities and into action.
40+
YEARS
IN MARKET
IN MARKET
RESEARCH →
PROPOSAL →
DEPLOYMENT →
RELATIONSHIP →
ENGAGEMENT →
02 / THE METHOD
The How we operate
Understand.
Connect.
Move.
Experience matters most when it becomes action. Mallard Channel Soluitions brings commercial judgement, market understanding and the right relationships together into one practical, commercial proposition.
Proposal
Present the pricing, positioning and channel plan that can hold up in the real world and present it back to you.
Deployment
Once we have an approved proposal, we move! Connecting with distributors, retailers and commercial partners who are a part of thr proposal.
Stay involved
Once we have the business rolling we stay with you supporting and maintaining the key realtionships.
03 / THE REACH
Reach is not about where you are, it's about where you are going
Open Markets
Alongside our work with vendors, we’re in ongoing conversations with
distributors serving retail, B2B and education markets across both
new and established regions. They’re looking for technology, health
and lifestyle brands ready to expand across EMEA, Türkiye, Israel,
the Middle East and South Africa.
If you’re a distributor working in any of these channels and looking
for something fresh and different, we’d love to hear from you.
Get in touch
here.
40+
YEARS
EXPERIENCE
EXPERIENCE
5
CONNECTED
DESTINATIONS
DESTINATIONS
1
ONE POINT
OF CONTACT
OF CONTACT
SOME OF THE PAST CLIENTS AND CURRENT PARTNERS
04 / THE MALLARD EDIT
One commercial foundation.
Three ventures created.
The Mallard Edit is the commercial foundation from which three
businesses operate.
And they do more than advise businesses. They create, build and
operate alongside them, bringing commercial and creative thinking
into one connected group.
Markets understood.
Relationships built.
Growth made practical.
An original lifestyle brand being built from the inside, because creating a brand teaches things no presentation ever could.
DISCOVER THE CONSUMER VENTURE → 04/03 BRAND EVOLUTION, MARKETING & DIGITAL DEVELOPMENT
Brand identity, communication and digital experiences built around commercial clarity.
DISCOVER THE BRAND VENTURE →The person behind it
Four decades of experience.
One person accountable.
I’m Martin. I have spent more than forty years inside retail, distribution and international commercial growth. Across UK&I, Europe, the Middle East and Africa.
Myself and my team at Mallard Channel Solutions and the wider group of businesses bring all that experience together without layers, handoffs or disappearing acts.
Looking for someone to work with you on a consultancy, contract basis? Let me pick the pace up and help you achieve your goals
My first piece of business recognition
"Club Tropicana's revenue model is fundamentally flawed" - Martin Carter July '83
OPERATOR
ENTREPRENEUR
COMMERCIAL LEADER
PILOT
05 / START SOMEWHERE
Nothing starts
Without a conversation.
It may lead to a project, an introduction or simply a useful exchange.
It may lead nowhere today and somewhere six months from now. That is absolutely fine.