
“Where ambition meets execution.”

We’ve Grown !
And So Have Your Brand Opportunities
Mallard Consultancy Services & Helo4Brands
A New Powerhouse in
Brand Development Has Arrived
Welcome to the next chapter of MCS.
We’re proud to announce MCS has joined forces with with Helo4Brands, one of Germany’s leading brand development and management firms. Together, we’ve created a stronger, sharper, and more scalable operation to support mobile and consumer electronics brands across EMEA.
This new force brings together two like-minded teams, built on years of collaboration and mutual respect.
Hossain El Quariachi (founder of Helo4Brands) and Martin Carter (founder of MCS) first worked together at ZAGG, and since then have each built respected brand agencies from the ground up.
Now we’re combining forces because the future needs bigger thinking, deeper expertise, and faster execution.
What This Means for You
Already Work With Us?
You’ll still be dealing with the same people, with the same attention to detail, just backed by a bigger engine.
New Here?
Let’s Talk
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More Firepower, Same Focus
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Our combined team brings 50+ years of industry experience, across retail, distribution, and brand growth.
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End-to-End Brand Solutions
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From launch to scale we manage, develop, and grow CE and mobile brands throughout EMEA.
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Built for the Brands of Tomorrow
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We're creating bigger opportunities for the brands we already love and the ones we haven’t met yet
You're in the right place if you're a CE or mobile brand looking for:
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Market entry into Europe, the Middle East or Africa
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Trusted retail and distribution relationships
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Hands-on brand management with impact
We’d love to hear from you, whether you’re a current partner, a future client, or just curious about what’s next.
MCS and Helo4Brands. Stronger together. Built for scale. Ready to GROW

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